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Trusted by 4,000+ companies

SugarAI that actually helps
sellers sell

SugarAI removes the friction from your sales process. Let our automation find opportunities, flag risks, and prepare you for every call while you focus on closing.

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SugarAI partner for growth with 21 percent revenue growth, 1100 percent pipeline increase, more than 2 million users globally, and service across more than 120 countries

Established 2004

About SugarAI

SugarAI is the world’s largest open source CRM (customer relationship management) software. Founded in 2004, it is deployed by more than 2 million individuals in over 120 countries and 26 languages. We help businesses grow sales, retain customers, and create custom business applications.

Fundamentally Open Source

  • Total Customization
  • Data Sovereignty
  • Flexible Deployment
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SugarAI

Sugar Breakdown of the Editions

Precision-engineered solutions tailored for every scale of enterprise operation.

Sugar Market

All-in-one marketing automation designed to help you drive better engagement and higher conversion rates.

Sugar Market01

Sugar Sale

Accelerate sales cycles and maximize rep productivity with intelligent opportunity management.

Sugar Sale02

Sugar Serve

Next-generation customer service platform focused on resolving issues faster and building loyalty.

Sugar Serve03

Professional Edition

Perfect for small to medium-sized teams looking for a robust, customizable CRM foundation.

Core Capability04

Enterprise Edition

Maximum flexibility and control with advanced workflow automation and enterprise-grade reporting.

Most Popular05

Ultimate Edition

Unparalleled support and scalability for large scale deployments across global organizations.

Platinum Scale06

Why leading enterprises choose Sugar?

The world is full of complicated CRMs. We focus on the things that actually move the needle for your business.

  • Highest NPS Rating

    Voted #1 for customer satisfaction and ease of use in G2's enterprise CRM category.

  • No Hidden Fees

    Transparent pricing. No "surprise" costs for extra users, API calls, or basic features.

  • Easy to Deploy

    Go live in weeks, not months. Our migration engine handles your legacy data flawlessly.

  • Open Source Freedom

    Build exactly what you need with our developer-friendly, open architecture platform.

Business leaders reviewing SugarAI results together

Next Generation Intelligence

Intelligent Enterprise Capabilities

Orchestrate your business with AI-driven insights and automated workflows
designed for the modern high-scale organization.

SugarBPM™

Automated Orchestration. Increase efficiency and productivity across the organization with an enterprise-level CRM workflow toolset designed to automate critical customer-facing processes.

Mobile CRM App

Intelligence on the Go. Maximize productivity with access to Sugar's mobile CRM app, optimized for handheld devices you use every day, with or without connectivity.

Social CRM

Holistic Engagement. Integrate leading social media services to help your organization learn from and engage with your customers at a more holistic level across all channels.

CRM Campaign Management

High-Conversion Marketing. Enhance your marketing and sales initiatives with Sugar's campaign management software. Create, execute and track campaigns seamlessly.

Service Portal

Intelligent Resolution. Sugar's Customer Self-Service Portal enables quicker time to resolution and reduces overall case load by allowing individuals to create cases and search the knowledge base.

Teams, Roles & Security

Enterprise Trust. Mitigate security concerns and reduce risks for your business with Sugar's security features. Ensure each user gets access to only the relevant customer data.

CRM for G Suite

Ecosystem Sync. Share data easily between Sugar and your favorite Google apps. Leverage standard and custom G Suite CRM integrations to meet your specific business needs.