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echoBitz team managing Meta and Google Ads campaigns for paid acquisition growth

Meta & Google Ads

Performance Marketing

Scale Paid Acquisition Through Intent-Targeting and Creative Sprints

echoBitz designs, manages, and scales paid campaigns across Google and Meta. We align search intent with high-converting creatives and AI-driven, server-side tracking to maximize your ROAS.

Start a Paid Ads Campaign
Google Search Facebook & Instagram Performance Max Conversions API
What We Deliver

Paid Media Capabilities Focused on Growth & Attribution

From search intent capture to paid social funnel design and server-side tracking, we manage the full paid media lifecycle.

Search Campaign Strategy

Build keyword, match type, and ad group structures centered on high-intent user queries.

  • Keyword Match
  • Bidding Rules
  • Ad Copywriting

Performance Max Setup

Configure asset groups, audience signals, and conversion goals so Google's AI Agent-driven bidding scales efficiently.

  • Asset Bundles
  • Audience Signals
  • Value Rules

Shopping & Feed Tuning

Optimize Google Merchant Center feeds, product metadata, and custom labels to scale ROAS.

  • Merchant Feed
  • Product Mapping
  • Custom Labels

Paid Social Funnel Design

Structure Meta campaigns across Facebook and Instagram to drive prospecting and retargeting.

  • Prospecting
  • Custom Audiences
  • Dynamic Retargeting

Creative Testing Sprints

Deploy systematic creative testing frameworks comparing copy hooks, static graphics, and Reels.

  • Hooks Testing
  • Format Variants
  • Reels Creative

Tracking & Server-Side CAPI

Set up Meta Pixel, Conversions API, and GA4 events to maintain clean marketing attribution signals.

  • Conversions API
  • Event Match Quality
  • Attribution Setup
Our Process

From Analytics Audit to Scaled ROAS Campaigns

A structured, data-first campaign loop ensuring your ad budget scales on validated audiences and high-performing creatives.

  1. 01

    Audit

    Review account health, pixel events, and competitor baselines.

  2. 02

    Strategy

    Map audience segments, keyword target sets, and creative roadmaps.

  3. 03

    Implement

    Build campaigns, configure Conversions API, and launch initial ad sets.

  4. 04

    Analyze

    Track attribution windows, pipeline signals, and target CPAs.

  5. 05

    Optimize

    Scale high-ROAS campaigns, adjust keyword bids, and rotate creatives.

Supported Formats

Multi-Format Paid Campaigns Tailored for Conversion

We match target audiences with the exact ad structures they engage with, from Search queries to Reels.

Google Search Performance Max Shopping Ads Facebook Feeds Instagram Reels YouTube Shorts Dynamic Remarketing Conversions API
Deliverables

Campaign Assets Built to Ensure Predictable Spend & ROAS

“Performance isn’t about running more adsit's about running systematic tests with perfect tracking.”

01

Tracking Audit & Configuration

Pixel setup, CAPI configuration, GTM templates, and event quality checks.

02

Ad Group & Campaign Mapping

Clear maps of budget distribution, ad account architecture, and naming schemas.

03

Creative Testing Backlog

Pre-planned variants of copy angles, layouts, headlines, and call-to-actions.

04

Merchant Feed Optimization

Product feed improvements, categorizations, and title/description metadata packs.

05

Consolidated ROAS Dashboard

A real-time marketing dashboard tracking combined CPA, spend, leads, and conversion signals.

06

90-Day Scaling Blueprint

Sprints mapped to scaling ad spend while keeping acquisition costs under target.

Why echoBitz

Performance Ad Strategy Aligned to Revenue, Not Vanity Clicks

We bridge media buying with technical implementation. Tracking events, product catalogs, and creative variants are all optimized for conversion.

Server-side data depth

We implement Conversions API (CAPI) and advanced matching rules so your campaigns are fed high-quality signal data, lowering target CPAs automatically.

  • Rigorous testing sprints

    No assumptions: we test creative formats, keywords, and hooks using clean variant structures.

  • True attribution tracking

    Consolidated dashboards tracking leads, pipeline value, and direct purchase signals.

  • Feed & catalog optimization

    Continuous optimization of Google Merchant Center and Meta Catalogs to scale dynamic acquisition ads.

  • Fluid budget allocation

    Shifting budgets dynamically between Search, PMax, and Paid Social to maximize total ecosystem ROAS.

FAQ

Frequently Asked Questions

Answers to typical questions about campaign setup, asset needs, tracking configuration, and attribution windows.

Talk to an Ads Expert

We treat Google and Meta as a cooperative funnel. Google Search captures active intent while Meta targets and retargets with creative ads. Together they form a balanced, unified acquisition system.

Conversions API sends conversion events directly from Odoo or your server to Meta, bypassing browser restrictions. This ensures accurate match quality and better performance.

We supply copy hooks, layout briefs, and structural blueprints. We can also handle visual production or work directly with your design team.

We start with a controlled testing budget to isolate high-ROAS assets and keywords. Once performance targets (CPA/ROAS) are consistently hit, we scale budgets incrementally.

Yes. We audit and optimize Google Merchant Center feeds, customizing titles, categories, and custom labels to improve dynamic remarketing and Google Shopping visibility.

Once strategy briefs are approved and tracking validation (Pixel/CAPI/GTM) is complete, campaigns typically launch within 7 to 14 business days.